Framework
Perception Flywheel™
Perception that accelerates itself once it begins to turn.
Perception has momentum. Once it turns in your favor, each rotation requires less force, recognition feeds trust feeds recognition.
Principles
- 01The first rotations are the hardest and the most important.
- 02Positive perception lowers the cost of the next positive perception.
- 03Neglect reverses the flywheel as surely as effort drives it.
How we apply it
We find the point of maximum leverage and put the flywheel into motion.