Framework
Trust Gap™
The distance between what you claim and what the market believes.
Every claim opens a gap. Trust is the work of closing it with proof the market can verify without your help.
Principles
- 01Claims widen the gap; evidence narrows it.
- 02Third-party proof closes the gap faster than first-party assertion.
- 03An unclosed trust gap silently caps conversion at every stage.
How we apply it
We locate your widest trust gaps and install the proof that closes them.